Back in December, the crew at Sign Me Up in Sheboygan Falls had a new sign to put up on a building.
That is nothing new for this 10-year-old business which has been producing and installing signs throughout Wisconsin and beyond for the past decade.
What made that sign job last December a little different—and no doubt a little more special—was that the sign is on the new home of Sign Me Up at 311 Forest Ave. in an industrial park on the north side of Sheboygan Falls.
Brian Dunton and Paul Radermacher started Sign Me Up in Brian’s basement. After they outgrew that, they moved into a small office in Sheboygan. After about five years there they had to expand into a larger facility in Howards Grove.
The Howards Grove location served them well for a few more years but, once again, the growth of the business necessitated another move—just a few miles south of Howards Grove to Sheboygan Falls.
“We’ve had more good growth,” Dunton said. “Sign Me Up would like to grow and expand at a steady pace, not take on too much too quick. We’d like to add more employees.”
So far Sign Me Up has accomplished that goal of steady, controlled growth. It has carved out a niche in which it can handle just about any sign requirements for businesses, organizations and individuals, yet it has landed a few commercial customers which are providing solid anchors for the business.
One of those customers is Road America, which has been a customer since Sign Me Up started and helped put the company on the map, Dunton said. Sign Me Up produces trackside A-frame signs that are placed along the track for TV exposure. It also prints on hi-tack adhesive vinyl and installs graphics directly to the concrete barriers around the entire perimeter of the track.
Dunton explained that the vinyl for signs comes off a roll and is white, but Sign Me Up’s printing equipment allows it to create color backgrounds and print logos in full color or black and white. The entire sheet is affixed to a rugged, corrugated board.
Because of its digital printing operation and the use of vinyl, Dunton said having a portion of its new facility climate controlled is a necessity. The additional space on Forest Avenue has also allowed Sign Me Up to add a few more pieces of equipment. “It seems like we’ve been here a lot longer,” Dunton said as he looked around the shop already filled with equipment and indicators of how busy the business has been.
Another anchor job acquired by Sign Me Up has been installing new signage for Applebee’s restaurants throughout the upper Midwest. While Sign Me Up does not produce the new signs, the skill of its crews in installing signage
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