Local Matters
Chamber continues efforts to promote local buying
Members of the New Holstein Area Chamber of Commerce Board of Directors include (front, from left) Treasurer Pam Van Dera of Bank Mutual, President Wendy Jacobs of Willowdale Nursing & Rehabilitation Center, board member Cheri Reedy of BMO Harris Bank, and Secretary Melissa Reese of New Holstein True Value; and (back) Mike Hartmann of The Laundromat/Stardust Limousine, Mark Sherry of Delta Publications, and Past President Jim Straw of JB Signs. Not pictured are Bob Bosma of Tri-County Ready Mix and David Braun of the Altona Supper Club.

Local really does matter to businesses in New Holstein.

As the “Local Matters” signs and other items scattered about the community over the past year indicate, the New Holstein Area Chamber of Commerce wants local residents—and other local businesses, for that matter—to think local when it comes to supporting businesses.

After months of planning and at some expense, a Chamber of Commerce committee introduced the Local Matters marketing program last year.

Bob Bosma, who chaired the committee and is a member of the Chamber Board of Directors, said buying local helps build a stronger local economy which in turn does several other things, including keeping dollars in the local economy. Locally owned businesses recycle a much larger share of their revenue (two-thirds) back into the local economy vs. “big box stores” (less than 20 percent), thus enriching the entire community. Bosma said businesses also need to remember to buy local from other businesses, using the services of local

accountants, banks, printers, media, etc.
Employing local people

Locally owned businesses spend a larger share of their revenue on providing local labor opportunities because management functions and related services are done locally rather than at distant corporate headquarters. In addition, profitable local businesses help to maintain a stable tax base, thereby supporting adequate public services, necessary infrastructure and desired public amenities.

Bosma said “local matters” because it ensures choice and diversity of products and services. Successful businesses can re-invest profits in additional products, services and facility upgrades.

Multiple local businesses also provide a local flavor versus what has been coined as the “United States of Generica.” Committee members said they would like to see a multitude of small businesses each selecting products based not on a national sales plan but on their

Turn to CHAMBER/page 5 B