Silica expands, announces new name
Silica For Your Home, Fond du Lac features an all new showroom offering their customers selections including sofas, sectionals, recliners, lift chairs, occasional tables, wall art, lamps, table top accessories, mattresses, bedding accessories and more.
The Silica For Your Home, Fond du Lac staff includes (front, from left) sales associates Linda Zylka and Janet Voss and (back) assistant manager Kim Rickmeyer, manager Kathy Voelker and sales associate Barb Salm.

Silica in Fond du has expanded and now features home furnishings, home décor and bedding products alongside the existing appliances, electronics and grill departments.

The new departments are conveniently located and accessible from the appliance and electronics showroom in the Fond du Lac store. Brands being offered in the new departments include Flexsteel, England, Best and Simmons Beautyrest as well as many more.

“We are very excited about the expansion. It has been something that we have thought about for years, and we felt the timing was right,” said President Tom Schneider. The plaza building received a facelift, new signage and a complete build out on the east side of the building to acquire the square footage necessary for the expansion. Once these details were complete, the new space started taking shape. “The management team for these departments designed the store. They have many years of experience in these industries and I put complete trust in them to design a showroom our customers would enjoy,” Schneider said. That team, including manager Kathy Voelker, assistant Manager Kim Rickmeyer and sales associates Linda Zylka, Barb Salm and Janet Voss bring with them backgrounds in interior design, customer service and furniture and bedding retail. In-home consultations, fabric selection, color coordination and room layout are a few of the unique offerings Silica’s staff is happy to share. “This team understands that customer service is first and foremost at Silica. Their unique blend of offerings to our customers will set them apart from other stores out there” Schneider added.

The furniture and bedding departments opened in November. Store hours are Mondays through Fridays, 9 a. m. to 8 p. m.; Saturdays, 9 a. m. to 4 p. m.; and Sundays, 11 a. m. to 4 p. m. They can reached at (920) 929-0126 or online at shopsilica.com.