Julie Parsons was faced with a challenge, but it was a good one.
As the owner of Mud Creek Coffee in Stockbridge, Parsons watched her business continue to grow in the past year and post its best year ever. That was good news, of course, but it did create a challenge—how to continue to focus on what Mud Creek does best without running herself and her staff ragged.
Her solution—implemented at the end of May—was to decide to close Mud Creek at 3 p. m. daily. While Mud Creek’s Thursday night Mexican offerings had done well, Parsons said she did not want to lose focus on what Mud Creek does best.
“Our business has grown so much but I really want to be known as a breakfast and lunch cafe,” she said. “I just want to concentrate and stay focused on what we do best.”
Mud Creek is in its ninth year already, so its growth in the past year is not because it is a new business. Parsons attributed the growth to a couple factors, including billboards on USH 151 and STH 32/57. A surprising number of tourists on their way to and/or from Door County now make sure they swing past Mud Creek for something to eat and drink.
Ag tourism helping
Another factor in Mud Creek’s recent growth is the corresponding growth in agricultural tourism along the east shore of Lake Winnebago. The establishment and growth of places such as Meuer Farm and LaClare Farms just down STH 55 and USH 151 from Stockbridge is helping to bring more people to the east shore.
Mud Creek fits in very well with some of the themes of agricultural tourism as Parsons prides herself on the use of local ingredients wherever she can. As an example, Mud Creek has a turkey and strawberry wrap with the strawberries coming right from Meuer Farm. Blueberries from Meuer Farm will be the next ingredient Mud Creek incorporates into some delicious dish. Mud Creek also now uses cheese from Vern’s Cheese in Chilton, and Wisconsin Natural Acres honey also is used and sold there.
Julie’s daughter Taylor, 22, is a driving force behind the use of as many all-natural products as possible on Mud Creek’s menu. She has worked at the coffee shop since she was 14 and understands its clientele. She and her mother agree that they want menu items which are healthy but still very tasty and not too intimidating or unusual. “We do have something for everyone on that menu,” Julie said and, again, the growth in business proves they are delivering on the taste end.
From paninis to club sandwiches to wraps and more, Mud Creek truly does have something for everyone. New items are regularly being introduced as Julie