2 businesses, 1 philosophy
Abstract Electric, Officials Den put focus on customers
By Mark Sherry and Eric Mathes

Abstract Electric owners Rob Davis and Keith Riemer hired four more employees recently at their Hilbert shop, bringing their total work force to 18— and getting them closer to one of their goals.

Davis said since starting their business about 11 years ago he has had a goal of having a 25-employee shop.

Given the pace of growth at Abstract Electric, that goal is well within sight.

More important than the numbers are the reasons for the growth. Davis said they have worked hard over the past decade to build a good reputation.

“Our quality of work and our willingness to go the extra mile has helped us build a trusted and respected reputation for our business,” Davis said. “Customers see that, they put their faith in us, and for that we are thankful.”

Davis said it is the little things that many other businesses fail to do that has helped instill that trust over the years.

“We show up when we say we’re going to,” he said. “That is by far the number-one complaint from customers dealing with other contractors. As a company, we stand firm on our commitments to our customers and make sure we follow through on our duties.”

Communication the cornerstone

Davis said the cornerstone to the success of Abstract Electric is solid communication. “From the first time we meet a potential client to the last day, we work hard to establish trust through honest communication,” he said.

The owners have also worked hard to create a company culture that empowers employees to take the lead on job sites. “We want our customers to be able to communicate clearly with the people we send to complete jobs,” Davis said. “We give our employees the power to help customers to the full extent, so they aren’t always calling back to the shop if a problem or new idea comes up.”

For Davis, the feeling of appreciation for his customers is overwhelming. When asked about the business growing in the community, the first words Davis had to say were, “Thank you.”

“Thank you. Thank you for putting faith is us as a business. We are truly here to serve the community, to help people, and grow our business,” he said.

Those sincere words sparked a smile on Davis’ face that evoked a brief reflection on the past decade.

“We are a very diverse electrical company,” he said. “Our goal is to be with a customer through all aspects of the job, instead of focusing on one particular electrical service. Whether it’s a $1 job or a $1 million job, we are here to serve our customers. Without them, we wouldn’t be anywhere and we surely wouldn’t have 11 successful years behind us.”

Serves all sectors

Over the past decade the business has seen growth and development in different areas of service. Abstract Electric serves customers in commercial, industrial, agricultural, government/educational, and residential, with commercial and industrial having been especially strong over the past year.

“Having a great location has helped us build and grow into different aspects of the business,” Davis said. “We are very accessible for all types of work.” Davis said his crews will go where the work is, and they have done jobs from Green Bay to Sheboygan to Fond du Lac but also beyond those areas.

“Our mind set is to find a way to accomplish whatever a customer throws at us. Lots of companies focus on one area of electrical, but we focus on incorporating all different aspects, not only to grow and learn, but to better service our customers,” Davis said, pointing out that sound, data and public address system installations are types of work some potential customers might not realize they do. “Our goal is to build the confidence in our clients that we can take care of 100 percent of their electrical needs, from beginning to end. That’s what we have been doing for 11 years and it’s why we are still here today.”

Abstract Electric also works closely with several building contractors to provide design solutions for customers. “We specialize in all areas of residential electrical which includes installation of outlets, lighting, dedicated circuits, generator installations, telephone and data

Abstract Electric’s trucks, vans and trailers can be found just about anywhere from Green Bay to Sheboygan to Fond du Lac and beyond. The Hilbert-based business does all types of electrical work—from the smallest job to the largest—for residential, commercial, industrial and public sector customers. Owners Keith Riemer and Rob Davis also own Officials Den (right), a bowling establishment, restaurant and banquet hall on Hilbert’s north side.

cabling, landscape lighting design and installation, as well as smoke detector and fire alarm design and installation,” Davis said.

“We’re not going anywhere,” Davis said firmly. “Our goal is to grow our company with more employees and new opportunities to continue serving this area.

“We have created a great culture here and are a very tight-knit family,” Davis said. “The more we give back to our employees, the more we continue to grow, together.

“As we grow we are looking for individuals that want a fresh start. We are looking for people with an open mind who are willing to learn our process and approach. To be honest, the more you learn the more you can earn, so there is a lot of potential.”

Davis said it is important for his em-

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