Lulloff’s expanding, refreshing displays
By Faye Burg
Faye Burg photo
Aly, Jason, and Joel Lulloff said they are excited for the improvements and expansions under way in several popular departments of Lulloff’s Hardware in Kiel.

Lulloff’s True Value Hardware has been a source of a wide variety of tools, products, services and expert advice for every project need for over 95 years.

The business originally began in St. Nazianz in the 1880’s with Herman Lulloff selling hardware, tractors, oil pulls, and cars. “The railroad was crucial for us to get our big inventory, so eventually when the old Stoelting building became available we came to Kiel in 1920,” current owner Joel Lulloff explained. “So rather than hauling thrashers miles we only needed to bring them five blocks to the new and current location.”

Joel said he has enjoyed learning from previous generations and passing it along to the future generations during his years in the business.

Working side by side with daughter Aly and son Jason, Joel said the goal at Lulloff’s has always been and always will be satisfied customers. “We like to think that our customer service and years of experience is what sets us apart from the big box stores.”

Refreshing store

“We are currently in the middle of refreshing the store,” Aly said. “Some of our crucial departments didn’t have to opportunity to expand without some rearranging. Our hope is to better develop our product offerings.”

Departments that will see an expansion in size as well as products include hardware, paint, plumbing, and electrical. “We will be adding new merchandise, a new line of paint, and new displays,” Aly added. “The changes began in November and we hope to be finished with the renovations by summer. It is quite the overhaul.”

“It was time for a change,” Aly said. “We wanted to freshen things up.” Aly noted the last upgrades done in the store were in the 1990’s. “Many people joke that we are doing it to just to confuse them, however, I am just as confused as they are with all the changes.”

“We hope to make it easier to find things and have more of what our customers need,” Aly said. “The end result will be easier access, more products, and still maintain what people come here for. We tend to luck out with having the obscure items and we still want that to be our niche along with having the popular essentials. We still want to maintain our unofficial maxim, ‘If Lulloff’s doesn’t have it, you don’t need it’.”

Lulloff’s is located at 203 Fremont St., in Kiel and can be reached at (920) 894-3236. Additional information can be found on their website www.truevalue.com/lulloff.