True Value has more big things on way
By Mark Sherry
Mark Sherry photo
Melissa Reese and Jeff Dietz are continually bringing in new products and making upgrades to improve New Holstein True Value. Some more big changes will happen in the coming months at the store.

Look for big things in the coming months from New Holstein True Value as Melissa Reese and Jeff Dietz continue to set and pursue the vision they have for the store.

“We’re looking toward our future,” Melissa said. “It’s optimistic.”

Under the leadership of the Reese family, New Holstein True Value has long been one of the area’s most innovative retailers. That has only increased since Melissa purchased the store from parents Ron and Dianne. The willingness of Melissa and Jeff to try new things and keep making improvements at New Holstein True Value continued in 2015, and it is certainly not going to change in the remainder of 2016. “Jeff and I are looking toward the future and the store’s future,” Melissa said.

Some of the details are still being worked out and are not ready to be released, but some significant physical changes to the store are being planned for the coming months.

From the outside, customers and passers-by will see a new facade—including new front doors—and new signage all around the building. Exterior signage will feature the various departments people can find inside the store, and a bold new True Value sign will be erected above the new awning and doors at the front of the store. Local contractors— including Engelwood Signs—are being used wherever possible. The exterior of the building was repainted in 2015 as a precursor to the new signage.

Former cleaners to be used

The new facade will extend across the former Imperial Cleaners building which is owned by Melissa. Ken Welker recently took a job with Lindeman’s Cleaning of Green Bay and has closed Imperial Cleaners, but the services provided by the business will remain for New Holstein area residents as New Holstein True Value is now the drop-off site for dry cleaning and clothing repair. People simply need to bring their clothing items to the checkout area at True Value. Each Wednesday the accumulated items will be picked up and taken to Green Bay for service and returned the following Wednesday.

Lindeman’s Cleaning can dry clean

leather and suede, launder shirts and blouses, provide alterations, and clean everything from area rugs to car mats to

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