Shopping fun doubled at Seasons by Design
By Mark Sherry
Among the women assisting Seasons by Design owner Jillayne Bertram (seated) at her new Chilton store are (from left) Jane Loose, Mary Jaschob, and Brenda Mueller. Not pictured are Hailey Tasch, Terri Mader, and Cathy Dreiling.
Mark Sherry photos
Toni Rodriguez, Jane Loose, and owner Jillayne Bertram continue to serve customers at Seasons by Design’s store in New Holstein. Not pictured are Tina Gozdziewski, Lori Binversie, and Hailey Tasch.

Double the locations means double the awesomeness for northeast Wisconsin gift shoppers when it comes to Seasons by Design.

Owner Jillayne Bertram now has two locations from which to pleasantly surprise first-time visitors and thoroughly please her many repeat customers.

Bertram makes one thing immediately clear—the Seasons by Design store in New Holstein located near Honeymoon Acres is still open and will stay that way. That is great news for area shoppers, just as it is great news that Bertram has now accomplished a longtime goal and opened her most prominent location to date—next to Chilton Furniture in Chilton’s Southside Shopping Center.

“I just want people to know we didn’t leave New Holstein,” Bertram said. Look at it as just the most recent transformation of a business which has undergone location changes in the past. She started Seasons by Design in her garage, then moved it to her home, then to a former church, then to the current New Holstein location behind the Gruett’s implement dealership on the city’s north side.

It was no secret that Seasons by Design is a bit of a secret in New Holstein based on its location, but a secret which is well worth finding out for the many customers who have. “The majority of my customers didn’t know we were there or came from a long distance,” Bertram said. “I wanted to open the second store just a few miles up the road in Chilton to give those shoppers another opportunity.”

Location is not a challenge in Chilton’s Southside Shopping Center located along STH 32/57. “We’ve received a wonderful welcoming,” Bertram said. “The support has been incredible.” She said being surrounded by a number of other retail and service establishments in the shopping center is helping more and more people come to know what Seasons by Design has to offer. They might decide to stop in after renewing their driver’s license next door, shopping for furniture, doing some banking, or getting their hair done, but just about every first-timer who does stop is amazed at the quality, quantity, and value which Seasons by Design has to offer.

As they have in the New Holstein store, people stopping in the new Chilton store are saying they feel like they are in Door County. Bertram said each of her two stores will have their own unique offerings and lines, although there will be some overlap as well.

As some examples, the New Holstein store will have a discount area which customers will not find in Chilton. The New Holstein store will have more lawn and garden and concrete items to take advantage of the adjacent Honeymoon Acres traffic in the spring and summer. Green Bay Packers and other Wisconsin sports items can be found at both stores.

One area which clearly sets the Chilton store apart is Jillayne’s Boutique at the rear of the store. Customers walk up a small ramp to the elevated area where pharmacists once dispensed drugs in the former drug store. Now it is dresses instead of drugs found in that spot, but also a lot more. Seasons by Design has women’s fashions from literally head to toe, both for special occasions and everyday, on-trend items. Clothing lines include Coco & Carmen, Simply Noelle, and Charlie Paige.

A large dressing room is available to try on clothing, and even that is done in typical Seasons by Design uniqueness— chalkboard paint on the door to enter the dressing room so that sayings and notes can be written on it, and more inspirational messages on the walls inside the dressing room. “I want to encourage and uplift,” Bertram said.

Clothing sizes up to XXL can be found in the store, and special orders can be made. Free layaway is offered. There also is an area for “tweens” in the boutique.

Strolling around the Chilton store, customers find that Bertram has the unusual, unique, and practical, all at reasonable prices—just as she has for years at the New Holstein store. There is Caren lotion made in the U. S., Ginger Snaps interchangeable jewelry (buy 10 and get the 11th free), Duke Cannon men’s hand soaps with a portion of profits going to veterans, Sassafras interchangeable floor mats, interchangeable light boxes, For Tea’s Sake teas, Insignia gifts, and a seemingly endless number of other examples.

One of the front corners of the Chilton store will change seasonally, but anyone who has shopped Seasons by Design knows things are always changing as Bertram works to make her stores the best they can be and to continually bring in the latest for her customers. As an example, she said she hopes to add a selection of wine to her Chilton store to go along with an already broad selection of wine accessories.

Wine and/or tea samplings certainly pair well with Ladies Day every Thursday from noon to 7 p. m. Ladies Day includes unadvertised specials, a free gift with every purchase, and other specials.

“Special” is a good word to describe the shopping experience at either Seasons by Design store. “I certainly have plenty of staff in both stores,” Bertram said. “It’s still that one-on-one service.” Hours vary between the two stores and change seasonally. Presently the Chilton store is open every day except Sundays, while New Holstein is open Thursdays through Saturdays in the winter.

Bertram asks that customers pardon their progress as they spring clean and enlarge their discount area. Seasons by Design is in the process of making that area much larger as they mark down more product. The goal is to make the majority of that entire room in New Holstein their discount and clearance room.

Bertram said she plans to split her time between the two stores as much as possible, allowing her to see the looks on customers’ faces in both locations when they find that special item they never would have guessed could be found in a small town gift shop.