Customers benefit from Vogel advantage
By Mark Sherry
Mark Sherry photo
Vehicle salesman Kelly Johnson stands next to an Equinox outside Vogel Chevrolet in Kiel.

There are indeed advantages to shopping for a vehicle in a smaller community such as Kiel.

Kelly Johnson has been selling new and used vehicles at Vogel Chevrolet for almost 18 years, following a six-year start to his career in Vogel’s Service Department.

Any preconceived notions about auto salespeople are out the window upon entering Vogel Chevrolet in Kiel. In his usual unassuming style, Johnson will give prospective car buyers all the time they need and all the help they want to make sure they make the right choice.

“My best response is to have that person come in here and go one on one,” he said. “We want to get the car or truck that best fits your needs rather than just try to sell you what we have in inventory.”

Johnson has plenty of true stories about the Vogel advantage over the years, and how the lessons he learned from the late Charlie Vogel have benefitted customers.

There is the story about the local farmer who priced a farm truck at Vogel but wanted to check out some dealerships in the surrounding areas. After having a dealer try to push him into a vehicle that was on their lot and he did not want, the farmer called Johnson and said he was heading back to Kiel to order out the specific truck there.

Is the right car?

On occasion, a young person will come in with or without their parents looking for their first set of wheels. They might become enamored with the first car they see, and Johnson could easily write up the deal—but instead he counsels them toward a different, perhaps less expensive vehicle which would make more sense for a young driver.

Then there was the local woman who thought she could get a better deal in Milwaukee. A dealership there offered her $3,000 for her trade-in which she knew was worth more. She left Milwaukee and worked her way north, stopping at several dealerships along the way which offered her a little more for her trade. When she finally got to Vogel Chevrolet, Johnson said her vehicle was worth $6,000 and would give her that in trade. “Are you sure about that trade in allow-

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