Economic road map
NH Development Corporation commissions plan in ‘11
By Mark Sherry

It could turn out that the biggest and best economic news of the past year for New Holstein was not any brick and mortar but a stack of papers.

On those pages—90 of them, to be exact—is an economic development plan prepared for the city by Vierbicher Associates, a Madison-based company which specializes in such work.

The plan was authorized and paid for by the New Holstein Economic Development Corporation (NHEDC), an organization open to anyone and one which has been working toward the continual improvement of New Holstein’s economic base for years.

And New Holstein’s economic base did indeed improve in the past year. Gruett’s, Inc. is the most visible new business in the community as the Potter-based implement dealer opened a New Holland dealership in the building originally occupied by Loyal Ford on the city’s far north side.

In addition, Precision Carburetor & Machining and Beattie Manufacturing opened in the Park Avenue Industrial Park, and Altitude Roofing is constructing buildings in the Tax Increment Finance District along STH 32/57.

But to sustain this growth long term, NHEDC members said they knew they needed a more formalized plan and the help of experts in preparing such a plan. After reviewing the work and proposals of several such companies, the EDC chose Vierbicher.

Members said they were impressed

and pleased with the work done by Vierbicher and its final report for New Holstein, which was unveiled in early January at a public meeting.

But the real work begins now.

The EDC has started the process of dissecting the report and determining which of the priorities it will dig into first. Some of Vierbicher’s suggestions were already under way but are being stepped up by the EDC, such as working more closely with city officials and making sure all aldermen are brought up to speed on the report. To their credit, several city officials—including Mayor Dianne Reese, Alderman Jerry Hallstrom and former city clerk Mike Stutz—have been key contributors to the EDC’s work to date. All aldermen were presented a copy of the full report at the March Common Council meeting, and the EDC plans to return in April to the council to discuss it further.

At the official unveiling of the plan, Vierbicher’s Errin Welty said the one priority which would take the most work but could have the biggest payoff for New Holstein’s economic development is redevelopment of the former Heus Mfg./ Tecumseh Products Co. building.

The City of New Holstein received a $100,000 grant from the Wisconsin Department of Natural Resources through

Turn to EDC/page 4 A