They are not the only ones saying it, but the fact that Hillcrest Builders/Hillcrest Realty is excited about the direction the real estate market is heading should have everyone in eastern Wisconsin excited as well.
As one of this area’s premier home construction/remodeling and real estate companies, Hillcrest clearly has its finger on the pulse of the real estate market— and Oyvind Solvang of Hillcrest likes what he is hearing and seeing.
“Things have changed—the market is clearly picking up as of the beginning of the year,” Solvang said recently from his office in Glenbeulah. “Based on our inquiries and orders, it’s a dramatic change.”
Solvang said indicators that the Wisconsin economy is improving—coupled with how long some people have been sitting on the sidelines—has the real estate market ready to break loose.
“People are tired of waiting,” he said. “At some point the pent-up demand turns into activity.”
Low interest rates helping
Mortgage interest rates at historic lows, lower prices for new homes/lot packages, and people having or wanting to take the next step in their lives are other contributing factors to a real estate recovery which is already under way, Solvang said.
“That unlocks the gridlock that has been in place,” he added. “The outlook is better. Unemployment rates are still high, but unemployment is starting to decrease which is what is needed for people to feel more confident.
“There isn’t a lot of new home inventory left in our area, so we’re building more homes. People see great value and they want to take advantage of the extremely low interest rates.”
Hillcrest made a name for itself as the developer and builder of some of eastern Wisconsin’s finest subdivisions. It weathered the worst of the recession by doing remodeling projects big and small, but these days its realty services have grown to become an integral part of the complete package which is Hillcrest.
Hillcrest’s realty services are very comprehensive. If homeowners want to sell their home, Hillcrest can handle that. If they want to sell their home and build a new one, Hillcrest can put an affordable package together.
Hillcrest Realty will fully analyze the market value before they recommend the listing price to their client. They will be objective in their analysis and share this information with their prospective client up front. They also monitor the market during the listing period and advise the client promptly if they find new information which warrants a change to the listing price.
Uses multiple methods
Hillcrest uses the Multiple Listing Service. The MLS service has an extensive library of features which allows for constant updating and optimization of listings, not to mention the national exposure a property can get through MLS. Hillcrest also has other online marketing strategies and uses open houses and print
Turn to HILLCREST/page 17 A