Word-of-mouth advertising can work either way depending on whether the word is positive or negative.
That is especially true for an accountant who stakes his livelihood on having a reputation for accuracy, confidentiality and promptness.
The word around Chilton is that the accountants and support staff at Reinl Accounting bring all of that to the table— and then some.
“We are a full-service financial firm, dedicated to satisfying the personal and professional goals of our clients,” said Tom Reinl, patriarch of the firm he started in September 1999. “We’ve earned an impeccable reputation for our commitment to genuine, professional and affordable service. With a personalized approach, we strive to provide our clients with a plan that’s versatile and unique to their needs.”
If anyone still believes the stereotype that accountants lack personality, they haven’t met Reinl. “My talent of conversation, I would say, is my greatest attribute,” he said. The gregarious former mayor of Chilton uses that skill to get to know clients and prospective clients, put them at ease, and eventually take that relationship a step further. “Our clients become our friends, not only our clients,” he said.
Reinl had helped a lot of clients and made a lot of friends over the years. He worked for another accounting firm for 25 years before going out on his own in 1999.
Reinl’s first office was on Madison Street, but on May 5, 2005 he moved into the former Kaytee Products office at 292 E. Grand St. He jokes that they moved into the new office on 5/5/5 so that he would always remember the anniversary. Before moving in they gutted the former Kaytee facility and created a spacious, modern and comfortable office which continues to serve them well today.
Over the years Reinl Accounting has grown to support six full-time and two part-time employees. Five of the eight employees are accountants. “I had no idea how fast my business would grow,” he said.
Reinl has helped his employees exemplify the same relationship philosophy he has used over the years. “It’s like a family working together here,” he said. “We help people absorb problems here.”
Reinl and the rest of his team provide accounting services including compiling and reviewing financial statements, computer software support (staff training, implementation and consulting), payroll support and services (including flex plans and retirement plans), and business valuations.
Organized at tax time
Taxes are prepared for individuals, partnerships, corporations and non-profit organizations, with electronic filing available. Reinl said April 15 is not a crazy day for the business because they help their clients be organized and work ahead; in fact, they shut down at midday on April 15.
Turn to REINL/page 11 A